Effective Date: November 20, 2025
Last Updated: November 20, 2025
Backpack Boyz East (“we,” “us,” “our”) is committed to providing clear and accessible options for how your information is used. This Opt-Out Preferences Policy explains how you can control certain types of data processing, marketing communications, and cookie preferences when using https://backpackboyzeast.com (“Site”).
1. Opt-Out of Marketing Communications
1.1 Email Marketing
You may opt out of receiving promotional or marketing emails at any time by:
• Clicking the “Unsubscribe” link in any marketing email
• Contacting us at: info@backpackboyzeast.com
After opting out, you may still receive:
• Transactional messages
• Service updates
• Legally required notifications
1.2 SMS/Text Messaging (If Used)
To stop receiving text messages, reply:
“STOP”
Standard messaging rates may apply.
1.3 Third-Party Marketing
We do not sell personal information to third parties.
If you prefer that your information not be shared for marketing-related analytics or personalized advertising, you may opt out by contacting us directly.
2. Opt-Out of Cookies and Tracking Technologies
We use cookies to improve site performance and support legal age-restriction requirements.
Users may opt out of non-essential cookies in the following ways:
2.1 Cookie Banner
If our cookie banner is shown upon entry, you may:
• Reject non-essential cookies
• Accept only required cookies
• Customize cookie preferences
2.2 Browser Settings
Most browsers allow you to:
• Block cookie storage
• Delete stored cookies
• Enable privacy-focused settings such as “Do Not Track”
Note: Disabling certain cookies may affect Site functionality.
3. Opt-Out of Analytics & Personalized Advertising
We may use analytics tools to better understand Site performance.
You may opt out of participation in analytics and advertising tracking at any time by:
- Rejecting analytics cookies in the cookie banner
• Using privacy settings in your browser
• Contacting us directly and requesting removal from analytics processing (where feasible)
4. Opt-Out for EEA & UK Users (GDPR Authorities)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have additional rights, including the right to:
- Withdraw consent for any processing based on consent
• Object to processing for direct marketing
• Request deletion or restriction of your data
• Request that we stop profiling or behavioral targeting
To exercise these rights, contact: info@backpackboyzeast.com
5. Cannabis-Industry–Specific Opt-Out Protections
Because we operate in the cannabis industry, users may specifically opt out of:
5.1 Age-Restricted or Cannabis-Related Content
If you prefer to avoid cannabis-related digital content or communications, you may request removal from these communications.
5.2 Location-Based Marketing
You may opt out of any location targeting or geo-based advertising by:
• Disabling location services on your device
• Contacting us directly to request removal from geo-based marketing audiences
5.3 Product-Interest Segmentation
We do not segment users based on health, medical conditions, or patient-status information.
If you want to opt out of any product-based marketing segmentation, contact us anytime.
6. Opt-Out for New York & New Jersey Residents
6.1 New York SHIELD Act Considerations
While New York does not provide CCPA-style opt-out rights, New York residents may request that we:
• Limit non-essential sharing
• Stop marketing communications
• Remove them from targeted advertising audiences
• Delete personal information (when legally permissible)
6.2 New Jersey Consumer Protections
While New Jersey’s privacy laws are not as extensive as some states, we voluntarily allow NJ residents to:
• Opt out of marketing
• Request corrections
• Request deletion (when possible)
• Request cessation of non-essential tracking
To make any such request, email: info@backpackboyzeast.com
7. Opt-Out of Data Sharing for Legal Compliance
In certain cases, we must process or share information due to:
• Age verification
• Regulatory cannabis requirements
• Security, fraud prevention, or breach investigations
• Legal obligations
• State compliance mandates (NY/NJ and others)
These obligations cannot be opted out of.
8. Opt-Out of Account-Based Communications (If Applicable)
If you create a Site account, you may manage preferences in your account settings, including:
- Email frequency
• Notification preferences
• Account-related alerts
• Marketing opt-outs
9. How to Submit an Opt-Out Request
You may submit any opt-out request by contacting:
Backpack Boyz East
Email: info@backpackboyzeast.com
Address: 5410 Bergenline Ave, West New York, NJ 07093
We will respond within the time required by applicable law.
For GDPR users, this is typically within 30 days.
For U.S. users (including NY/NJ), responses will be made within a reasonable timeframe.
10. Identity Verification Requirements
To protect your privacy, we may need to verify your identity before processing certain opt-out or deletion requests.
Verification may include:
• Matching email addresses
• Confirming account ownership
• Additional security questions
We will never request sensitive information (e.g., SSN, ID numbers).
11. Changes to This Opt-Out Policy
We may update this Policy when necessary to reflect:
• Changes in law
• Updates to our Services
• Modifications to marketing practices
• Cannabis regulation updates
The “Last Updated” date will reflect the most recent version.
Your continued use of the Site signifies acceptance of the updated Policy.
