Effective Date: November 20, 2025
Last Updated: November 20, 2025
This Cookie Policy explains how Backpack Boyz East (“we,” “us,” “our”) uses cookies and similar tracking technologies on https://backpackboyzeast.com (the “Site”).
We use TrustArc as our consent management platform to handle cookie disclosures, obtain consent where required, and allow users to manage preferences.
By continuing to use the Site, or by selecting your cookie preferences through our TrustArc banner, you consent to our use of cookies as described in this Policy.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the Site function properly, improve user experience, analyze traffic, and support age-gating and compliance requirements.
Cookies may be:
• Session cookies (deleted when you close your browser)
• Persistent cookies (stored until expiration or user deletion)
• First-party cookies (set by us)
• Third-party cookies (set by external partners or tools)
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies
Essential for operating the Site, such as:
• Page navigation
• Security and authentication
• Age-gating (21+ verification)
• TrustArc cookie-consent functionality
• Fraud prevention
• Load balancing and site availability
These cookies cannot be disabled via the TrustArc banner because the Site cannot function without them.
2.2 Performance & Analytics Cookies
Used to measure Site performance and understand user behavior.
These cookies help us:
• Analyze Site traffic
• Improve content and features
• Identify technical issues
• Monitor engagement
Examples include analytics tools integrated through TrustArc.
2.3 Functionality Cookies
Enable enhanced features such as:
• Saved preferences
• Language or region settings
• Interactions with embedded content
These are optional and can be disabled.
2.4 Advertising & Marketing Cookies
Used to deliver relevant content, measure marketing performance, and prevent inappropriate advertising to minors.
We do not use cannabis-related advertising features that target individuals under 21, and our marketing cookies comply with:
• New York and New Jersey cannabis advertising restrictions
• Age-restricted content rules
• Cross-platform compliance rules for digital cannabis advertising
Users can opt out via the TrustArc banner.
3. TrustArc Cookie Consent Manager
We use TrustArc to help manage cookie behavior and user choices.
TrustArc enables:
• Clear cookie disclosures
• Granular opt-in/opt-out controls
• Consent logs (required under GDPR)
• Region-based display rules (EEA, UK, U.S.)
• Automatic blocking of cookies until consent is given (where required)
• Banner display based on local regulations
• Unified preference center for cookie choices
Your cookie preferences can be managed anytime via the “Cookie Settings” link in the Site footer or within the TrustArc banner.
4. Cookies We Use
The categories of cookies used on the Site may include:
4.1 Strictly Necessary Cookies
- TrustArc Consent Manager cookies
• Security and authentication cookies
• Age-gating verification cookies
• Session and form functionality cookies
• Access control and performance stabilization cookies
4.2 Analytics Cookies
- Anonymous measurement cookies
• Traffic pattern analysis
• Engagement metrics
• Behavioral insights (non-personalized unless consented)
4.3 Functionality Cookies
- Saved settings
• Enhanced display preferences
• Embedded content compatibility
4.4 Advertising Cookies
- Ad performance measurement
• Frequency capping
• General audience measurement
• Location-based content (non-cannabis targeting unless age allowed)
We do not use advertising cookies to target minors or promote cannabis in non-legal jurisdictions.
5. Third-Party Cookies
Certain third parties may set cookies on your device when you access our Site.
These may include:
• TrustArc
• Hosting providers
• Analytics platforms
• Embedded media providers
• Social media integration tools
Third-party cookies are governed by each provider’s policies.
You may restrict them through TrustArc or your browser.
6. How to Control Cookies
6.1 Through the TrustArc Banner
You may choose to:
• Accept all cookies
• Reject non-essential cookies
• Customize preferences by category
Consent can be changed at any time.
6.2 Browser Settings
You may:
• Block cookies
• Delete stored cookies
• Prevent third-party tracking
• Enable “Do Not Track” (where supported)
Note: Strictly necessary cookies cannot be disabled as they ensure basic Site functionality.
6.3 Opt-Out of Analytics & Advertising
You may opt out via:
• TrustArc privacy settings
• Disabling cookies in your browser
• Device settings for mobile browsers
7. Location-Based Requirements
7.1 GDPR (EEA/UK Visitors)
For EU/UK users, we:
• Block all non-essential cookies until consent is obtained
• Provide detailed disclosures
• Maintain consent logs
• Offer granular preference control
• Provide withdrawal of consent at any time
7.2 New York & New Jersey
These states do not mandate a cookie banner but do require:
• Clear disclosures
• Reasonable security (NY SHIELD Act)
• Transparent data practices
• Protection of personal information
TrustArc supports compliance by controlling tracking behavior.
8. Changes to This Cookie Policy
We may update this Cookie Policy to reflect:
• Changes in laws
• Updates to Site functionality
• Modifications to TrustArc services
• New types of cookies used
The “Last Updated” date will indicate the most recent version.
Your continued use of the Site after updates constitutes acceptance.
9. Contact Information
If you have questions about this Cookie Policy or wish to change preferences:
Backpack Boyz East
Email: info@backpackboyzeast.com
Address: 5410 Bergenline Ave, West New York, NJ 07093
